The Ultimate ABM Pre-Launch Checklist for Manufacturers

10 Things You Need Before You Start ABM

ABM Pre-Launch Checklist Cover
In recent years, account-based marketing has emerged as the preferred go-to-market strategy for many B2B manufacturers. If your organization sells specialized products to finite niche markets, there is a good chance account-based marketing can help you reach key stakeholders and buyers within high-value target accounts. While most savvy marketers already know this, many have not yet fully implemented an ABM program.

In our work with manufacturers, we’ve seen that even the most mature B2B marketing teams may be missing some of the foundational pieces required to successfully adopt ABM. To help you get started with ABM, we put together a checklist of the top ten items we most commonly find are missing or overlooked while adopting ABM.

If you’re planning to set your ABM strategy and start launching targeted campaigns, this checklist will help you ensure you’re in the best possible position to achieve ABM success.

Get Your FREE Checklist Now!

About Kula Partners

Kula Partners helps leading B2B manufacturers craft digital experiences that transform how they engage buyers, serve customers, and outpace their competition online. Headquartered in Halifax, Nova Scotia, Canada, we work primarily with North American-based manufacturing clients marketing within complex B2B selling environments.

Our manufacturing marketing expertise spans four major categories:

  • Strategy

    We help manufacturers understand and improve their digital infrastructure, identify their strategic opportunities, and carve a path toward accelerated digital marketing performance.

  • ABM for Manufacturers

    We work with leading manufacturers to launch, manage and scale sophisticated account-based marketing (ABM) strategies that address today’s biggest manufacturing sales and marketing challenges—generating qualified leads and influencing complex purchase decisions within niche markets.

  • High Performance Websites

    We identify key areas of improvement to your current website—or help you build a new one from the ground up—to drive more traffic, convert more leads, and nurture more of your prospective buyers to sales-ready and beyond.

  • Sales Enablement

    We help sales teams connect with more prospects and close more business by merging today’s sales enablement technologies with an understanding of today’s B2B buyer.

Click here to learn more about the types of clients we work with and our typical engagement structures.

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What Our Customers Are Saying

On the ball and responsive, with personality! Kula has been wonderful to work with. Their entire team is on the ball and focused on customer success. Not only have they taught us about inbound marketing, they have inspired us to grow and explore. Kula has been responsive to our questions and have worked with other parties on our behalf to provide unique solutions to our specialized issues. Would not hesitate to refer Kula Partners to a friend or colleague.

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Steven Emmerson CEO Emmerson Packaging

It may sound like a cliché, but they really are a part of our team—smart folks that you can partner with long-term, not just a one-off project agency. They get to know your products and industry, then make intelligent recommendations that check all of the boxes. Excited for the next project with these guys.

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Jeff Smeltzer Marketing and Communications Lead MetOcean