The B2B Buyer Persona Development Template

Define your ideal customers and learn how to reach them.


Building a successful B2B digital marketing strategy starts with developing accurate, actionable, and detailed Buyer Personas. At minimum, your marketing team needs to know to whom they are marketing, and your sales team needs to know to whom they are selling. Beyond that, excellent B2B Buyer Personas will help shape the messaging both teams use to connect with potential buyers and simplify the business decisions they are tasked with making. 

When you download our B2B Buyer Persona Development Template, you’ll find answers to many common questions, including:

  1. How many buyer personas should my company have?
  2. How can I properly develop my buyer personas?
  3. How do I find which pain points are impacting my customers?
  4. Which questions should I ask to identify how my organization can help our customers?
  5. Who should I look to for feedback when developing our buyer personas? 
  6. How do I know when my buyer persona is completed? 

We’ve created this guide to help your organization clearly define the types of people who make up your target audiences. Fill out the form on the side of this page to download your copy of the B2B Buyer Persona Development Template today. 

Download the Buyer Persona Development Template

About Kula Partners

Kula Partners helps leading B2B manufacturers craft digital experiences that transform how they engage buyers, serve customers, and outpace their competition online. Headquartered in Halifax, Nova Scotia, Canada, we work primarily with North American-based manufacturing clients marketing within complex B2B selling environments.

Our manufacturing marketing expertise spans four major categories:

  • Strategy

    We help manufacturers understand and improve their digital infrastructure, identify their strategic opportunities, and carve a path toward accelerated digital marketing performance.

  • ABM for Manufacturers

    We work with leading manufacturers to launch, manage and scale sophisticated account-based marketing (ABM) strategies that address today’s biggest manufacturing sales and marketing challenges—generating qualified leads and influencing complex purchase decisions within niche markets.

  • High Performance Websites

    We identify key areas of improvement to your current website—or help you build a new one from the ground up—to drive more traffic, convert more leads, and nurture more of your prospective buyers to sales-ready and beyond.

  • Sales Enablement

    We help sales teams connect with more prospects and close more business by merging today’s sales enablement technologies with an understanding of today’s B2B buyer.

Click here to learn more about the types of clients we work with and our typical engagement structures.

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What Our Customers Are Saying

On the ball and responsive, with personality! Kula has been wonderful to work with. Their entire team is on the ball and focused on customer success. Not only have they taught us about inbound marketing, they have inspired us to grow and explore. Kula has been responsive to our questions and have worked with other parties on our behalf to provide unique solutions to our specialized issues. Would not hesitate to refer Kula Partners to a friend or colleague.

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Steven Emmerson CEO Emmerson Packaging

It may sound like a cliché, but they really are a part of our team—smart folks that you can partner with long-term, not just a one-off project agency. They get to know your products and industry, then make intelligent recommendations that check all of the boxes. Excited for the next project with these guys.

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Jeff Smeltzer Marketing and Communications Lead MetOcean