ABM Plan Example for B2B Manufacturers

Use this example ABM Plan—co-authored by Terminus—to learn what goes into creating a successful plan and start using this strategy to win new business

Cover image of the ABM Plan Example

Account-based marketing (ABM) works for B2B organizations with a very defined type of buyer—and when used in the right situation, can help land big deals. ABM treats individual accounts as their own target markets, tailoring messaging to that single account and key players within it. If your product requires a specific buyer and you have target accounts in mind, ABM could be the strategy that helps you close your ideal customers.

Creating an ABM plan isn't going to be as simple as filling out a template, as each target account has very different desires and needs. That's why we've created this fictional plan, featuring an industrial baking equipment manufacturer and two of their target accounts. Their background stories are translated into actionable marketing triggers, making it easy to envision how you could employ a similar plan for your own real-world organization. 

After reading this ABM Plan Example for B2B Manufacturers, you’ll have an idea of:

  1. How to identify target accounts and key contacts
  2. What kind of information is needed to target key contacts effectively
  3. How to execute an ABM plan
  4. The possible outcomes of ABM tactics

This easy-to-understand example plan is meant to create a clear vision of how to build an ABM plan and put it into action. If you think ABM is the right strategy for your organization, or you’re even just interested in how an ABM plan works, download your free copy of our ABM Example Plan for B2B Manufacturers today.

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About Kula Partners

Kula Partners helps leading B2B manufacturers craft digital experiences that transform how they engage buyers, serve customers, and outpace their competition online. Headquartered in Halifax, Nova Scotia, Canada, we work primarily with North American-based manufacturing clients marketing within complex B2B selling environments.

Our manufacturing marketing expertise spans four major categories:

  • Strategy

    We help manufacturers understand and improve their digital infrastructure, identify their strategic opportunities, and carve a path toward accelerated digital marketing performance.

  • ABM for Manufacturers

    We work with leading manufacturers to launch, manage and scale sophisticated account-based marketing (ABM) strategies that address today’s biggest manufacturing sales and marketing challenges—generating qualified leads and influencing complex purchase decisions within niche markets.

  • High Performance Websites

    We identify key areas of improvement to your current website—or help you build a new one from the ground up—to drive more traffic, convert more leads, and nurture more of your prospective buyers to sales-ready and beyond.

  • Sales Enablement

    We help sales teams connect with more prospects and close more business by merging today’s sales enablement technologies with an understanding of today’s B2B buyer.

Click here to learn more about the types of clients we work with and our typical engagement structures.

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What Our Customers Are Saying

On the ball and responsive, with personality! Kula has been wonderful to work with. Their entire team is on the ball and focused on customer success. Not only have they taught us about inbound marketing, they have inspired us to grow and explore. Kula has been responsive to our questions and have worked with other parties on our behalf to provide unique solutions to our specialized issues. Would not hesitate to refer Kula Partners to a friend or colleague.

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Steven Emmerson CEO Emmerson Packaging

It may sound like a cliché, but they really are a part of our team—smart folks that you can partner with long-term, not just a one-off project agency. They get to know your products and industry, then make intelligent recommendations that check all of the boxes. Excited for the next project with these guys.

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Jeff Smeltzer Marketing and Communications Lead MetOcean