The Executive’s Guide to Inbound Marketing

Includes research released in 2017


When we created this and previous versions of The Executive’s Guide to Inbound Marketing, we were focused on helping executives learn the key concepts of inbound marketing methodology. The 2017 edition was released at a time when three out of four marketers indicated that inbound marketing was now their number one priority. If your manufacturing marketing plan includes inbound marketing, this guide will help you nail the basics and beyond.

This revised edition is more than your ordinary inbound marketing primer: we curated the latest research to help you get started with inbound or double down and accelerate the results of your existing strategy. 2017 may be behind us, but the core principles and discussion points hold true and can help shape your manufacturing marketing strategy going forward.

In this guide, you’ll find:

  1. An overview of how to most effectively apply inbound marketing methodologies.
  2. Research that highlights the biggest trends, challenges, and opportunities facing inbound marketers.
  3. A behind-the-scenes look at what the most successful marketers do differently to achieve huge returns from their investments in inbound marketing.
  4. A step-by-step roadmap for getting your executive team onboard with inbound marketing and investing in your strategy.

We created this guide to give you clarity and confidence as you spearhead your company’s inbound initiatives. If you’re interested in accelerating your inbound marketing results, access your free copy of The 2017 Executive’s Guide to Inbound Marketing now to get started.

Get the Executive's Guide to Inbound Marketing

About Kula Partners

Kula Partners helps leading B2B manufacturers craft digital experiences that transform how they engage buyers, serve customers, and outpace their competition online. Headquartered in Halifax, Nova Scotia, Canada, we work primarily with North American-based manufacturing clients marketing within complex B2B selling environments.

Our manufacturing marketing expertise spans four major categories:

  • Strategy

    We help manufacturers understand and improve their digital infrastructure, identify their strategic opportunities, and carve a path toward accelerated digital marketing performance.

  • ABM for Manufacturers

    We work with leading manufacturers to launch, manage and scale sophisticated account-based marketing (ABM) strategies that address today’s biggest manufacturing sales and marketing challenges—generating qualified leads and influencing complex purchase decisions within niche markets.

  • High Performance Websites

    We identify key areas of improvement to your current website—or help you build a new one from the ground up—to drive more traffic, convert more leads, and nurture more of your prospective buyers to sales-ready and beyond.

  • Sales Enablement

    We help sales teams connect with more prospects and close more business by merging today’s sales enablement technologies with an understanding of today’s B2B buyer.

Click here to learn more about the types of clients we work with and our typical engagement structures.

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What Our Customers Are Saying

On the ball and responsive, with personality! Kula has been wonderful to work with. Their entire team is on the ball and focused on customer success. Not only have they taught us about inbound marketing, they have inspired us to grow and explore. Kula has been responsive to our questions and have worked with other parties on our behalf to provide unique solutions to our specialized issues. Would not hesitate to refer Kula Partners to a friend or colleague.

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Steven Emmerson CEO Emmerson Packaging

It may sound like a cliché, but they really are a part of our team—smart folks that you can partner with long-term, not just a one-off project agency. They get to know your products and industry, then make intelligent recommendations that check all of the boxes. Excited for the next project with these guys.

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Jeff Smeltzer Marketing and Communications Lead MetOcean