The Executive’s Guide to Inbound Marketing
Includes research released in 2017
When we created this and previous versions of The Executive’s Guide to Inbound Marketing, we were focused on helping executives learn the key concepts of inbound marketing methodology. The 2017 edition was released at a time when three out of four marketers indicated that inbound marketing was now their number one priority. If your manufacturing marketing plan includes inbound marketing, this guide will help you nail the basics and beyond.
This revised edition is more than your ordinary inbound marketing primer: we curated the latest research to help you get started with inbound or double down and accelerate the results of your existing strategy. 2017 may be behind us, but the core principles and discussion points hold true and can help shape your manufacturing marketing strategy going forward.
In this guide, you’ll find:
- An overview of how to most effectively apply inbound marketing methodologies.
- Research that highlights the biggest trends, challenges, and opportunities facing inbound marketers.
- A behind-the-scenes look at what the most successful marketers do differently to achieve huge returns from their investments in inbound marketing.
- A step-by-step roadmap for getting your executive team onboard with inbound marketing and investing in your strategy.
We created this guide to give you clarity and confidence as you spearhead your company’s inbound initiatives. If you’re interested in accelerating your inbound marketing results, access your free copy of The 2017 Executive’s Guide to Inbound Marketing now to get started.