The Epic Guide to Creating an Inbound Marketing Strategy

This comprehensive guide includes 15,000+ words of actionable advice from more than 20 industry experts.


If you’re investing in inbound marketing software, content creation, or online advertising but you haven’t created a formalized inbound marketing strategy, there is a good chance your results are suffering. The truth is, if you want to drive amazing results from your investment in online marketing, you need to put a thoughtful strategy in place to attract, convert, and close qualified leads in a scalable way.

After reading dozens of inbound marketing strategy resources from around the web we recognized that there was a clear lack of indepth articles to help sophisticated marketers research, plan and implement comprehensive inbound marketing strategies. We authored The Epic Guide to Creating an Inbound Marketing Strategy to help savvy marketers like you go beyond the basic inbound marketing playbook and create a strategy that will convert more leads, more often.

This guide includes 15,000+ words of advice from more than 20 industry experts. Each of the twelve sections includes actionable tips, tricks, tools and insights to help you:

  • Evaluate your baseline sales & marketing performance
  • Create detailed buyer personas
  • Map your customer’s decision journey
  • Set proper marketing goals
  • Identify opportunities for traffic attraction
  • Optimize for conversions
  • Establish an inbound marketing team
  • Align sales and marketing
  • And more!

Sign up now to receive a free copy of the guide and start learning about the core components of successful inbound marketing strategies. No matter if you're just getting started with inbound marketing, or you're looking for ways to take your results to the next level, this comprehenisve guide will help you focus your strategy and increase the return on your invstment in inbound marketing.

Download a free copy of the guide now!

About Kula Partners

Kula Partners helps leading B2B manufacturers craft digital experiences that transform how they engage buyers, serve customers, and outpace their competition online. Headquartered in Halifax, Nova Scotia, Canada, we work primarily with North American-based manufacturing clients marketing within complex B2B selling environments.

Our manufacturing marketing expertise spans four major categories:

  • Strategy

    We help manufacturers understand and improve their digital infrastructure, identify their strategic opportunities, and carve a path toward accelerated digital marketing performance.

  • ABM for Manufacturers

    We work with leading manufacturers to launch, manage and scale sophisticated account-based marketing (ABM) strategies that address today’s biggest manufacturing sales and marketing challenges—generating qualified leads and influencing complex purchase decisions within niche markets.

  • High Performance Websites

    We identify key areas of improvement to your current website—or help you build a new one from the ground up—to drive more traffic, convert more leads, and nurture more of your prospective buyers to sales-ready and beyond.

  • Sales Enablement

    We help sales teams connect with more prospects and close more business by merging today’s sales enablement technologies with an understanding of today’s B2B buyer.

Click here to learn more about the types of clients we work with and our typical engagement structures.

Terminus HubSpot Gold Certified Agency Partner Hotjar

What Our Customers Are Saying

On the ball and responsive, with personality! Kula has been wonderful to work with. Their entire team is on the ball and focused on customer success. Not only have they taught us about inbound marketing, they have inspired us to grow and explore. Kula has been responsive to our questions and have worked with other parties on our behalf to provide unique solutions to our specialized issues. Would not hesitate to refer Kula Partners to a friend or colleague.

Picture of Steven Emmerson
Steven Emmerson CEO Emmerson Packaging

It may sound like a cliché, but they really are a part of our team—smart folks that you can partner with long-term, not just a one-off project agency. They get to know your products and industry, then make intelligent recommendations that check all of the boxes. Excited for the next project with these guys.

Picture of Jeff Smeltzer
Jeff Smeltzer Marketing and Communications Lead MetOcean