The Epic Guide to Creating an Inbound Marketing Strategy

This comprehensive guide includes 15,000+ words of actionable advice from more than 20 industry experts.


If you’re investing in inbound marketing software, content creation, or online advertising but you haven’t created a formalized inbound marketing strategy, there is a good chance your results are suffering. The truth is, if you want to drive amazing results from your investment in online marketing, you need to put a thoughtful strategy in place to attract, convert, and close qualified leads in a scalable way.

After reading dozens of inbound marketing strategy resources from around the web we recognized that there was a clear lack of indepth articles to help sophisticated marketers research, plan and implement comprehensive inbound marketing strategies. We authored The Epic Guide to Creating an Inbound Marketing Strategy to help savvy marketers like you go beyond the basic inbound marketing playbook and create a strategy that will convert more leads, more often.

This guide includes 15,000+ words of advice from more than 20 industry experts. Each of the twelve sections includes actionable tips, tricks, tools and insights to help you:

  • Evaluate your baseline sales & marketing performance
  • Create detailed buyer personas
  • Map your customer’s decision journey
  • Set proper marketing goals
  • Identify opportunities for traffic attraction
  • Optimize for conversions
  • Establish an inbound marketing team
  • Align sales and marketing
  • And more!

Sign up now to receive a free copy of the guide and start learning about the core components of successful inbound marketing strategies. No matter if you're just getting started with inbound marketing, or you're looking for ways to take your results to the next level, this comprehenisve guide will help you focus your strategy and increase the return on your invstment in inbound marketing.

Download a free copy of the guide now!

About Kula Partners

Kula Partners is headquartered in Halifax, Nova Scotia, Canada and we work primarily with North American-based manufacturing clients marketing within complex B2B selling environments.

Our manufacturing marketing expertise spans four major categories:

  • Digital Marketing for Manufacturers

    We help manufacturers understand and improve their digital infrastructure, identify their strategic opportunities, and carve a path toward accelerated digital marketing performance.

  • High Performance Websites

    We create conversion-focused websites built from the ground up to drive more traffic, convert more leads, and nurture more of your prospective buyers to sales-ready and beyond.

  • Sales Enablement

    We help sales teams connect with more prospects and close more business by merging today’s sales enablement technologies with an understanding of today’s B2B buyer.

  • Manufacturer UX Consulting

    We extend our UX expertise to help manufacturers enhance the customer experience and usability of embedded software and SaaS products.

Click here to learn more about the types of clients we work with and our typical engagement structures.

HubSpot Platinum Certified Agency Partner Hotjar

What Our Customers Are Saying

They don’t take the word partners lightly—they personify it. Here in the Silicon Valley— and at NeuroSky, we have high expectations. Our business is very demanding and we are extremely busy—so we rely on the right strategic partners to help us optimize and grow our business. Kula’s expertise in inbound marketing, creating sales ready websites, and aligning marketing and sales teams, has continued to provide a positive uptick in our business growth.

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Andrea Shukis Director, Global Marketing NeuroSky

On the ball and responsive, with personality! Kula has been wonderful to work with. Their entire team is on the ball and focused on customer success. Not only have they taught us about inbound marketing, they have inspired us to grow and explore. Kula has been responsive to our questions and have worked with other parties on our behalf to provide unique solutions to our specialized issues. Would not hesitate to refer Kula Partners to a friend or colleague.

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Steven Emmerson CEO Emmerson Packaging