The Epic Guide to Creating an Inbound Marketing Strategy

This comprehensive guide includes 15,000+ words of actionable advice from more than 20 industry experts.


If you’re investing in inbound marketing software, content creation, or online advertising but you haven’t created a formalized inbound marketing strategy, there is a good chance your results are suffering. The truth is, if you want to drive amazing results from your investment in online marketing, you need to put a thoughtful strategy in place to attract, convert, and close qualified leads in a scalable way.

After reading dozens of inbound marketing strategy resources from around the web we recognized that there was a clear lack of indepth articles to help sophisticated marketers research, plan and implement comprehensive inbound marketing strategies. We authored The Epic Guide to Creating an Inbound Marketing Strategy to help savvy marketers like you go beyond the basic inbound marketing playbook and create a strategy that will convert more leads, more often.

This guide includes 15,000+ words of advice from more than 20 industry experts. Each of the twelve sections includes actionable tips, tricks, tools and insights to help you:

  • Evaluate your baseline sales & marketing performance
  • Create detailed buyer personas
  • Map your customer’s decision journey
  • Set proper marketing goals
  • Identify opportunities for traffic attraction
  • Optimize for conversions
  • Establish an inbound marketing team
  • Align sales and marketing
  • And more!

Sign up now to receive a free copy of the guide and start learning about the core components of successful inbound marketing strategies. No matter if you're just getting started with inbound marketing, or you're looking for ways to take your results to the next level, this comprehenisve guide will help you focus your strategy and increase the return on your invstment in inbound marketing.

Download a free copy of the guide now!

About Kula Partners

Headquartered in Halifax, Nova Scotia and servicing clients across North America, Kula Partners is an inbound marketing agency and HubSpot Platinum Partner.

The elite HubSpot Platinum Partner accreditation puts the firm into the top 2-3% of inbound marketing agencies worldwide who specialize in helping clients launch conversion-centered websites and execute inbound marketing strategies using the HubSpot software suite.

Prior to establishing a partnership with HubSpot in 2012, Kula Partners’ work had largely been focused on standards-based responsive web design and development. With more than a decade of experience represented in their portfolio Kula is one of the most experienced and capable inbound marketing agencies in the global HubSpot partner network. Having completed complex web design and development projects for national brands, prestigious universities and international airports Kula Partner’s capabilities are unrivaled at the intersection of inbound marketing and responsive web design and development.

HubSpot Platinum Certified Agency Partner
Visual Website Optimizer Certified Partner

“We’re excited to have Kula Partners become our first ever HubSpot Platinum Partner agency in Canada. Ever since they joined the program in 2012, the Kula team has excelled at not just driving results for clients using the inbound methodology, but fostering creativity and innovation on the HubSpot platform as well.”

– Peter Caputa, VP of Sales & Partner Program Founder, HubSpot

What Our Customers Are Saying

They don’t take the word partners lightly—they personify it. Here in the Silicon Valley— and at NeuroSky, we have high expectations. Our business is very demanding and we are extremely busy—so we rely on the right strategic partners to help us optimize and grow our business. Kula’s expertise in inbound marketing, creating sales ready websites, and aligning marketing and sales teams, has continued to provide a positive uptick in our business growth.

Picture of Andrea Shukis
Andrea Shukis Director, Global Marketing NeuroSky

An international leader in biometrics for mobile and wearable technology

Kula Partners have put WeVideo at the forefront of digital marketing. They are a trusted partner and have been instrumental in driving marketing automation using Hubspot and using user segmentation data, helped launch content marketing campaigns to drive user acquisition. In addition they have continuously help with conversion rate optimization using advanced analytics. Since we engaged Kula we have tripled our revenues.

Eric Lagier VP Growth WeVideo

The world’s leading platform for online, collaborative video creation.