The Epic Guide to Creating an Inbound Marketing Strategy

If you’re investing in inbound marketing software, content creation, or online advertising but you haven’t created a formalized inbound marketing strategy, there is a good chance your results are suffering. The truth is, if you want to drive amazing results from your investment in online marketing, you need to put a thoughtful strategy in place to attract, convert, and close qualified leads in a scalable way.

After reading dozens of inbound marketing strategy resources from around the web we recognized that there was a clear lack of indepth articles to help sophisticated marketers research, plan and implement comprehensive inbound marketing strategies. We authored The Epic Guide to Creating an Inbound Marketing Strategy to help savvy marketers like you go beyond the basic inbound marketing playbook and create a strategy that will convert more leads, more often.

This guide includes 15,000+ words of advice from more than 20 industry experts. Each of the twelve sections includes actionable tips, tricks, tools and insights to help you:

• Evaluate your baseline sales & marketing performance
• Create detailed buyer personas
• Map your customer’s decision journey
• Set proper marketing goals
• Identify opportunities for traffic attraction
• Optimize for conversions
• Establish an inbound marketing team
• Align sales and marketing
• And more!

Sign up now to receive a free copy of the guide and start learning about the core components of successful inbound marketing strategies. No matter if you're just getting started with inbound marketing, or you're looking for ways to take your results to the next level, this comprehenisve guide will help you focus your strategy and increase the return on your invstment in inbound marketing.