The Industrial Buyer Pulse is a quarterly research initiative that tracks how North American industrial buyers evaluate, shortlist, and select suppliers. It provides a decision-grade view of four areas that influence revenue and pipeline outcomes: Buying Confidence, Research and Supplier Selection, Digital Buying Enablement, and Supply Chain Health and Risk.
This Q1 2026 report captured the perspectives of 303 decision-makers just 4 weeks after the US-Iran conflict began. The data reveals a market in transition, as surging geopolitical risk and disrupted logistics impact capital commitments.
Download the report to learn why third-party validation has overtaken all other forms of early-stage trust, how 30% of buyers are shifting spend to regional suppliers to mitigate risk, and why capital budget confidence remains in growth territory despite escalating cost volatility.
