Industrial Buyer Pulse Research Report

The Industrial Buyer Pulse is a quarterly research initiative that captures the evolving perspectives of industrial decision-makers across North America.

It views the market through a buyer-first lens, tracking momentum across four focus areas that help predict revenue and pipeline outcomes: Buying Confidence, Research & Supplier Selection, Digital Buying Enablement, and Supply Chain Health & Risk.

This inaugural release summarizes responses from 263 North American industrial buyers across the manufacturing landscape. Participants include operations leaders, engineering/technical buyers, and procurement professionals.

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Insights from the Q3 Report: The AI Search Content Playbook

Industrial buyers are turning to AI to evaluate suppliers before making contact. Brands that understand how these tools surface information gain a major visibility advantage.

The AI Search Content Playbook explains how industrial marketers can structure information so AI engines can read, trust, and reference it, keeping their brand visible in early discovery.

A PODCAST FOR MANUFACTURING MARKETERS

The Kula Ring is a podcast for manufacturing marketers who care about evolving their strategy to gain a competitive edge. Listen to conversations with North America’s top manufacturing marketing executives and get actionable advice for success in a rapidly transforming industry.

Episode 357

Taking the Pulse of Industrial Buyers

Carman Pirie & Jeff White, Founders at Kula Partners

In this episode of The Kula Ring, we share key findings from the Q3 Industrial Buyer Pulse research that will help manufacturers shape go-to-market strategies and align more closely with the realities of their buyers’ journeys.

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Industrial Buyer Pulse Report