Industrial Buyer Pulse Report
Discover the latest insights into North American industrial buyers’ priorities and behaviours.
The quarterly Industrial Buyer Pulse views the market through a buyer-first lens, tracking momentum across four focus areas that, together, help predict revenue and pipeline outcomes: Buying Confidence, Research & Supplier Selection, Digital Buying Enablement, and Supply Chain Health & Risk.
WHAT IS THE INDUSTRIAL BUYER PULSE?
The Industrial Buyer Pulse is a quarterly research initiative capturing the evolving perspectives of industrial decision-makers across North America.
This inaugural release summarizes responses from 263 North American industrial buyers across the manufacturing landscape. Participants include operations leaders, engineering/technical buyers, and procurement professionals. While the numbers will change quarter to quarter, the lens will not: we track a consistent set of KPIs so executives can distinguish noise from signal, and we pair those metrics with practical guidance for marketing and sales teams tasked with converting sentiment into revenue.
Our goal is simple: to provide an always-current, decision-grade readout of industrial buying behaviour that helps manufacturers focus resources where they will matter most.
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