Industrial Buyer Pulse Research Report

The Industrial Buyer Pulse is a quarterly research initiative that captures the evolving perspectives of industrial decision-makers across North America.

It views the market through a buyer-first lens, tracking momentum across four focus areas that help predict revenue and pipeline outcomes: Buying Confidence, Research & Supplier Selection, Digital Buying Enablement, and Supply Chain Health & Risk.

This inaugural release summarizes responses from 263 North American industrial buyers across the manufacturing landscape. Participants include operations leaders, engineering/technical buyers, and procurement professionals.

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Insights from the Q3 Report: Digital Buying Enablement

77% of industrial buyers say they’ve obtained pricing or lead times through self-serve digital tools — without ever speaking to sales. That means your website isn’t just a marketing asset, it’s a revenue driver.

When quoting tools are clunky, slow, or unclear, they don’t just frustrate buyers — they quietly eliminate you from the shortlist.

In this POV, we unpack the data from Q3’s Industrial Buyer Pulse and share practical steps manufacturers can take to modernize their quoting experience.

A PODCAST FOR MANUFACTURING MARKETERS

The Kula Ring is a podcast for manufacturing marketers who care about evolving their strategy to gain a competitive edge. Listen to conversations with North America’s top manufacturing marketing executives and get actionable advice for success in a rapidly transforming industry.

Episode 357

Taking the Pulse of Industrial Buyers

Carman Pirie & Jeff White, Founders at Kula Partners

In this episode of The Kula Ring, we share key findings from the Q3 Industrial Buyer Pulse research that will help manufacturers shape go-to-market strategies and align more closely with the realities of their buyers’ journeys.

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Industrial Buyer Pulse Report