Industrial Buyer Pulse Report

The Industrial Buyer Pulse is a quarterly research initiative that tracks how North American industrial buyers evaluate, shortlist, and select suppliers. It provides a decision-grade view of four areas that influence revenue and pipeline outcomes: Buying Confidence, Research & Supplier Selection, Digital Buying Enablement, and Supply Chain Health & Risk.

This Q4 2025 report reflects responses from 258 industrial decision-makers across North America, including operations leaders, engineering and technical buyers, and procurement and supply chain professionals. Building on the inaugural report, this edition provides insights to help you position your company for consideration during 2026 planning cycles.

Learn where capital budgets are moving, how AI and self-serve research are shaping early-stage decisions, and which reliability signals are most likely to win trust in the year ahead.