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20 Considerations for Creating High-Performing International Manufacturing Websites 

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For international manufacturers, managing your online presence is often complex—but it doesn't need to be complicated. Leveraging our experience creating hundreds of high-performing websites, Kula Partners Principal Jeff White outlines 20 actionable considerations for creating an international manufacturing website that stands out from the competition online.

When you watch this on-demand webinar, you'll learn:

  • How to avoid common pitfalls with regard to interface design, SEO, and conversion
  • What makes manufacturing websites different, including considerations around B2B ecommerce and dealer/distributor models
  • How to effectively manage an online presence in different languages and in different countries, from content to tech stack requirements 
  • How to harness the “manufacturer's advantage”—that is, the fact that you are the ultimate authority on the product you make

For international manufacturers, websites are a critical piece of your buyers' journey and are instrumental to your global marketing efforts. By taking these 20 actionable considerations into account, you can create a high-performing website that helps you sell more and work smarter. Fill out the form to watch the on-demand webinar today.

Watch the Webinar

About Kula Partners

Kula Partners helps leading B2B manufacturers craft digital experiences that transform how they engage buyers, serve customers, and outpace their competition online. Headquartered in Halifax, Nova Scotia, Canada, we work primarily with North American-based manufacturing clients marketing within complex B2B selling environments.

Our manufacturing marketing expertise spans four major categories:

  • Strategy

    We help manufacturers understand and improve their digital infrastructure, identify their strategic opportunities, and carve a path toward accelerated digital marketing performance.

  • ABM for Manufacturers

    We work with leading manufacturers to launch, manage and scale sophisticated account-based marketing (ABM) strategies that address today’s biggest manufacturing sales and marketing challenges—generating qualified leads and influencing complex purchase decisions within niche markets.

  • High Performance Websites

    We identify key areas of improvement to your current website—or help you build a new one from the ground up—to drive more traffic, convert more leads, and nurture more of your prospective buyers to sales-ready and beyond.

  • Sales Enablement

    We help sales teams connect with more prospects and close more business by merging today’s sales enablement technologies with an understanding of today’s B2B buyer.

Click here to learn more about the types of clients we work with and our typical engagement structures.

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What Our Customers Are Saying

On the ball and responsive, with personality! Kula has been wonderful to work with. Their entire team is on the ball and focused on customer success. Not only have they taught us about inbound marketing, they have inspired us to grow and explore. Kula has been responsive to our questions and have worked with other parties on our behalf to provide unique solutions to our specialized issues. Would not hesitate to refer Kula Partners to a friend or colleague.

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Steven Emmerson CEO Emmerson Packaging

It may sound like a cliché, but they really are a part of our team—smart folks that you can partner with long-term, not just a one-off project agency. They get to know your products and industry, then make intelligent recommendations that check all of the boxes. Excited for the next project with these guys.

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Jeff Smeltzer Marketing and Communications Lead MetOcean