Industrial Buyer Pulse | Digital Buying Enablement

77% of industrial buyers say they’ve obtained pricing or lead times through self-serve digital tools — without ever speaking to sales. That means your website isn’t just a marketing asset, it’s a core revenue driver.

When quoting tools are clunky, slow, or unclear, they frustrate buyers, eliminating you from the shortlist.

In this POV, we unpack the data from Q3’s Industrial Buyer Pulse Report and share practical steps manufacturers can take to modernize their online quoting experience.

The Industrial Buyer Pulse is a quarterly research initiative capturing the evolving perspectives of industrial decision-makers across North America.

This inaugural release summarizes responses from 263 North American industrial buyers across the manufacturing landscape. Participants include operations leaders, engineering/technical buyers, and procurement professionals. While the numbers will change quarter to quarter, the lens will not: we track a consistent set of KPIs so executives can distinguish noise from signal, and we pair those metrics with practical guidance for marketing and sales teams tasked with converting sentiment into revenue.

Our goal is to provide an always-current, decision-grade readout of industrial buying behaviour that helps manufacturers focus resources where they will matter most.

Q3 2025 Industrial Buyer Insights: Digital Buying Enablement

WHAT IS THE INDUSTRIAL BUYER PULSE?

Sign up to download the full report