Watch the Webinar: How to Manufacture Better Content 

Strategic Insights for Manufacturing Marketers


Many manufacturing marketers struggle with content—what to produce, how much, and how often. However, if marketers are able to answer the question of "what to produce" first,  it will help determine exactly how much of it we should be creating and how often we should be publishing it and/or updating it.

When you watch this webinar, you'll learn about:

  • Buyer Personas and the content planning process
  • Content that serves three masters
  • Thinking conversion-out, not acquisition-in
  • Interactive and non-traditional content

Most manufacturers are converting fewer than 1% of their site visitors into contacts—names and email address you have permission to market to. This webinar from Kula Partners Principal Jeff White will teach you how to create content that captures and converts more of this qualified traffic.

Fill out the form to watch the on-demand webinar today and discover how to convert more of your current traffic while laying the groundwork for future traffic growth.

Watch the Webinar

About Kula Partners

Kula Partners helps leading B2B manufacturers craft digital experiences that transform how they engage buyers, serve customers, and outpace their competition online. Headquartered in Halifax, Nova Scotia, Canada, we work primarily with North American-based manufacturing clients marketing within complex B2B selling environments.

Our manufacturing marketing expertise spans four major categories:

  • Strategy

    We help manufacturers understand and improve their digital infrastructure, identify their strategic opportunities, and carve a path toward accelerated digital marketing performance.

  • ABM for Manufacturers

    We work with leading manufacturers to launch, manage and scale sophisticated account-based marketing (ABM) strategies that address today’s biggest manufacturing sales and marketing challenges—generating qualified leads and influencing complex purchase decisions within niche markets.

  • High Performance Websites

    We identify key areas of improvement to your current website—or help you build a new one from the ground up—to drive more traffic, convert more leads, and nurture more of your prospective buyers to sales-ready and beyond.

  • Sales Enablement

    We help sales teams connect with more prospects and close more business by merging today’s sales enablement technologies with an understanding of today’s B2B buyer.

Click here to learn more about the types of clients we work with and our typical engagement structures.

Terminus HubSpot Gold Certified Agency Partner Hotjar

What Our Customers Are Saying

On the ball and responsive, with personality! Kula has been wonderful to work with. Their entire team is on the ball and focused on customer success. Not only have they taught us about inbound marketing, they have inspired us to grow and explore. Kula has been responsive to our questions and have worked with other parties on our behalf to provide unique solutions to our specialized issues. Would not hesitate to refer Kula Partners to a friend or colleague.

Picture of Steven Emmerson
Steven Emmerson CEO Emmerson Packaging

It may sound like a cliché, but they really are a part of our team—smart folks that you can partner with long-term, not just a one-off project agency. They get to know your products and industry, then make intelligent recommendations that check all of the boxes. Excited for the next project with these guys.

Picture of Jeff Smeltzer
Jeff Smeltzer Marketing and Communications Lead MetOcean