Website Redesign Guide for Manufacturers

This comprehensive guide outlines a proven process for evaluating marketing campaigns and developing websites that drive marketing and sales for manufacturers.

Whether you want to improve your website’s mobile user experience, update your branding and positioning, or optimize your site for lead generation, this guide will help you put the proper plan in place to execute a successful redesign project.

When you access your free copy of this guide, you’ll learn:

  • The six foundational tasks required for a successful redesign project
  • How to build a website specifically for your unique Buyer Personas
  • Key website architecture best practices
  • Important Content Management System (CMS) considerations 
  • The types of content that increase conversion on manufacturing websites
  • How to maximize your investment with Growth Driven Design
  • The importance of mobile optimization
  • Site-wide search engine optimization tips
  • And more! 

In our experience, most manufacturing companies refresh their website every three years or so. These types of infrequent website overhaul projects typically require 4-6 months of work, costing between $50,000 and $500,000 to complete. Despite the amount of time and money invested in a redesign, recent research highlights that nearly one third of marketers are unhappy with the outcome of their latest website redesign project.

This guide offers an alternative perspective on why a more agile, iterative and on-going approach to website design and development allows manufacturers and their marketing teams to reach goals faster and more consistently. Get a free copy of this guide now and learn more about the skills, technology, and process required to undertake and deliver a successful website redesign.

Get your free copy of the guide now!

About Kula Partners

Kula Partners helps leading B2B manufacturers craft digital experiences that transform how they engage buyers, serve customers, and outpace their competition online. Headquartered in Halifax, Nova Scotia, Canada, we work primarily with North American-based manufacturing clients marketing within complex B2B selling environments.

Our manufacturing marketing expertise spans four major categories:

  • Strategy

    We help manufacturers understand and improve their digital infrastructure, identify their strategic opportunities, and carve a path toward accelerated digital marketing performance.

  • ABM for Manufacturers

    We work with leading manufacturers to launch, manage and scale sophisticated account-based marketing (ABM) strategies that address today’s biggest manufacturing sales and marketing challenges—generating qualified leads and influencing complex purchase decisions within niche markets.

  • High Performance Websites

    We identify key areas of improvement to your current website—or help you build a new one from the ground up—to drive more traffic, convert more leads, and nurture more of your prospective buyers to sales-ready and beyond.

  • Sales Enablement

    We help sales teams connect with more prospects and close more business by merging today’s sales enablement technologies with an understanding of today’s B2B buyer.

Click here to learn more about the types of clients we work with and our typical engagement structures.

Terminus HubSpot Gold Certified Agency Partner Hotjar

What Our Customers Are Saying

On the ball and responsive, with personality! Kula has been wonderful to work with. Their entire team is on the ball and focused on customer success. Not only have they taught us about inbound marketing, they have inspired us to grow and explore. Kula has been responsive to our questions and have worked with other parties on our behalf to provide unique solutions to our specialized issues. Would not hesitate to refer Kula Partners to a friend or colleague.

Picture of Steven Emmerson
Steven Emmerson CEO Emmerson Packaging

It may sound like a cliché, but they really are a part of our team—smart folks that you can partner with long-term, not just a one-off project agency. They get to know your products and industry, then make intelligent recommendations that check all of the boxes. Excited for the next project with these guys.

Picture of Jeff Smeltzer
Jeff Smeltzer Marketing and Communications Lead MetOcean