By following best practices and evaluating each page for the elements we’ve highlighted above, you’ll set your website up for success and lay the foundation for attracting and converting more Organic search traffic. SEO tactics can change rapidly as Google and other search engines update their algorithms, but the core principles will remain the same: search engines will reward well-structured content that fundamentally helps its users.
As you work through the audit, you might start thinking more about how SEO fits into your overall digital marketing strategy. Grab a copy of the Epic Guide to Creating an Inbound Marketing Strategy to learn more about how your freshly optimized site can support your organization’s wider traffic, lead, and customer acquisition efforts.
Like what you’ve read, but recognize you don’t have the time or internal resources to do it yourself? Learn how our experts can help accelerate your site’s SEO and digital marketing by getting in touch today.